Town of Gilbert (2018-2020)
The Center for Sustainable Tourism conducted Gilbert’s first visitor profile studies. Two studies were conducted. The first studied visitors broadly to a representative list of visitor businesses and attractions in the community, including hotel properties and the nearby Mesa Gateway airport. The second study evaluated visitors to the newly opened Cactus Yards Sports Complex operated by Gilbert Parks and Recreation. Both studies are vital to future programs by Gilbert’s economic development team and the Tourism Advisory Group.