Prof. Ferreira publishes new term in the Encyclopedia Tourism Management and Marketing
Prof. Bruno Ferreira along with Prof. Gene Brothers publish in the Encyclopedia Tourism Management and Marketing with the term 'Permatourism'. Coined in 2017, "Permatourism is a holistic tourism planning and development framework that pursues the complementarity of the formal and informal spheres of the tourism business ecosystem with the goal to enhance destination circularity and competitiveness." Read the full description here:
