Prof. Ferreira publishes new entry of "Microentrepreneurship" in the Encyclopedia Tourism Management & Marketing

Dr. Bruno Ferreira, along with Dr. Duarte B. Morais, publish new entry in the Encyclopedia of Tourism Management and Marketing, edited by Dr. Dimitrios Buhalis. In "Microentrepreneurship", Ferreira and Morais discuss "the process of launching a new enterprise, or adding value to an existing enterprise with no more than five employees, providing tourism experiences, food, lodging services or transportation, with the aim to support the owner's livelihood and desired lifestyle."

Access the full entry here: https://www.elgaronline.com/view/nlm-book/9781800377479/b-9781800377479-211.xml