Prof. Ferreira & colleagues publish new article in Tourism Microentrepreneurship

Professor Ferreira and colleagues Patterson and Morais publish new article in the Tourism Microentrepreneurship Journal. The article, entitled "Tourism Microentrepreneurship in Family Farms", show that "microentrepreneurs are motivated by the flexibility to structure their time and to be outside. Farmers indicated that they are devoted to sharing their farming heritage and educate tourists about their work and community ethic. Microentrepreneurial success was defined as the ability to continue to hold on to farmland and barriers included illness, aging, and lack of support from public agencies." Read the full article here: https://www.emerald.com/insight/content/doi/10.1108/S2042-144320210000012004/full/html