Dr. Deepak Chhabra publishes new article in the Journal of Travel & Tourism Marketing

Dr. Deepak Chhabra publishes new article in the Journal of Travel & Tourism Marketing entitled "Transformative perspectives of tourism: dialogical perceptiveness".

To address the question of “how to move towards a higher state of consciousness?,” a transformational tourism paradigm is presented, which suggests an inner path towards a state of “Being,” stimulated by peak travel experiences and B-cognition, which can initiate harmony of the gross and subtle elements of human existence and transcend the self to the ultimate higher purpose of life.

Read the full article here: https://www.tandfonline.com/doi/abs/10.1080/10548408.2021.1986197?journalCode=wttm20