Dr. Chhabra and Timothy, along with colleague Dr. Kim, publish new article in Tourism Review International

Dr. Chhabra and Timothy, along with colleague Dr. Kim, publish new article in Tourism Review International. The article entitled 'Economics of Experiential Consumption In a Rural Heritage Destination' "contributes to the existing body of knowledge and suggests that emotional and cognitive aspects of experiential consumption should be considered simultaneously for their economic value."

Read the full article here: https://www.researchgate.net/publication/356346303_Economics_of_Experiential_Consumption_In_a_Rural_Heritage_Destination