Arizona Highways Magazine (2018-2019)

The Arizona Highways Magazine project was implemented by the Center for Sustainable Tourism in collaboration with the Arizona Department of Transportation and Arizona Highways Magazine. The study aimed to learn about the ways Arizona Highways Magazine influences travel in Arizona. Data were collected via mailed survey and online surveys to subscribers and product purchasers, content analysis of social media, and focus groups. Findings are helpful for Arizona Highways Magazine and local tourism agencies to promote tourism in Arizona through readership.