Gain a solid foundation in convention sales and management, including the scope of convention properties, budgeting, contracting and risk management. Learn marketing and sales strategies to attract convention and meeting markets, and learn the techniques you need to meet the needs of meeting and convention services.
The U.S. meetings, conventions and exhibitions industry generates more than $120 billion a year, supporting nearly two million jobs. Students can explore this exciting growth industry with the convention sales and meeting planning certificate program. The demand for professionals is strong, and this program provides an excellent foundation for enhancing career opportunities nationally, regionally and locally.
Phoenix is a major convention and meeting destination. There is a need for qualified professionals to service conventions and meetings, due in large part to the $600 million investment in the Phoenix Convention Center expansion, development of new hotels and other visitor-related products, and the steady influx of corporate headquarters relocating to the greater Phoenix area.
The certificate, which has been endorsed by the Greater Phoenix Convention and Visitors Bureau and the Arizona Sunbelt Chapter of Meeting Professionals International, enhances a graduate's career opportunities as a tourism professional.
At A Glance
Convention Sales and Meeting Planning (Certificate)
- Offered by: Watts College of Public Service and Community Solutions
- Location: Downtown
All students are required to meet general university admission requirements:
Find and apply for relevant scholarships.
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.
The certificate requires 15 credit hours: four required core courses (12 credits) and one elective course (3 credits). Courses taken as part of a university major may count toward that degree and the certificate. Requirements can be met online. All core classes and some elective classes are taught online at least once a year. To earn the certificate, students must complete a minimum of 12 upper-division credit hours. An application to the program is required.
Required Core Courses:
TDM 205 Introduction to Travel and Tourism, G (3)
TDM 345 Meeting and Convention Planning (3)*
TDM 350 Tourism, Recreation and Sports Marketing (3)*
TDM 386 Convention Sales and Management (3)
Elective: (choose one)
PRM 486 Special Events Management (3)
TDM 225 Introduction to Resort and Hotel Management (3)
TDM 458 International Tourism, G (3)
*Prerequisite: TDM 205, grade of "C" (2.00) or better
- Fifteen credit hours of graded classroom course work are required (no internship, no independent study).
- A minimum "C" (2.00 on a 4.00 scale) grade is required for all classes in the certificate.
- A minimum GPA of 2.00 is required for those pursuing the certificate.
- A student should be a junior to take 400-level courses.
Depending upon a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this certificate.
Other Enrollment Requirements: None
Students wishing to pursue the convention sales and meeting planning certificate should consult an academic advisor in the School of Community Resources and Development.
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
This certificate program gives its graduates a competitive edge as they work toward a career in convention sales and meeting planning.