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How do you develop tourism in a sustainable manner? Faculty in the School of Community Resources & Development were busy doing just that this summer as they traveled to Vietnam to cultivate sustainable tourism growth and educational opportunities.
Working with Vietnam National University in Hanoi and Ho Chi Minh City, the School of Economics in Ho Chi Minh City and Saigonact, ASU faculty presented an Executive Tourism Workshop for tourism and hospitality professionals in Ho Chi Minh City this August.
Attendees learned about e-marketing and social media in the tourism industry, event and festival management, and marketing for resorts and entertainment areas. These Vietnamese tourism professionals will apply this learning on the job enabling both personal professional growth, as well as sustainable growth for Vietnam’s tourism product.
Led by professors Kathleen Andereck, Christine Buzinde, Woojin Lee, and Christine Vogt, the three-day workshop involved mid- to upper-level tourism executives and educators. Further developing partnerships in Vietnam, the professors also met with the Vietnam National Administration of Tourism, USAID, and other tourism representatives in Ho Chi Minh City and Hanoi.
The Center for Sustainable Tourism, led by Christine Vogt, will continue to develop this relationship with Vietnam. The Center will be providing further learning opportunities including lesson plans on topics such as meeting markets, corporate social responsibility, marketing and sustainable tourism. An online group has also been created to continue the discussion and sharing of ideas and resources across the globe.
To learn more about the Center for Sustainable Tourism, visit their Facebook page at www.facebook.com/asucenterforsustainabletourism. Dr. Christine Vogt can be reached by emailing firstname.lastname@example.org